Ape in the House

︎ Agency: Mustard (Internal Project)
︎ Creative & Art direction / Illustration / Event

Internal project of Mustard Agency, called Ape In the House. Inviting czech musicians, bands and singers to perfrom in one of Mustards conference rooms, which also happens to have a Piaggio Ape parked inside the room. Monthly small concerts which were also live-streamed on Facebook.

My task was to create a very simple visual identity with a logo as the main element. Apart from that, I've also designed a custom poster for each event.

Logo + Typeface for Ape In The House

Logo incorporates the face of an ape or monkey, but also the front view of an Ape Piaggio Car.

Lights form the eyes, side-view wing mirrors are th ears, the window forms the baseball cap and the front wheel and mudguard represnts the mouth and the nose.